Sunday, November 25, 2007

Absolut Sweden


Waiting for the bus the other day I saw a couple carrying H&M-bags. Crossing the path of a young man on his way to the laundromat carrying a big blue IKEA-bag filled with laundry. The man next to me read a Metro and just in front of us a Volvo passed by. Literally unbelievable. More Sweden than in Sweden.

Every day I see ads for Mamma Mia! not to mention the cute little cab-ad flashing by. Young Folks in every Apple Store and stylish cafe. Superbeautiful Absolut ad. Home.

Fascinating how tiny Sweden somehow is so big.

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